Thursday, 28 April 2016

Web Design elements that can boost conversions

Everyone owns a website these days, but most websites do not perform as good as they should.  In this article we will look at web design elements that can help boost conversions. If you want to learn more about boosting conversions check out web design wales for more info

Full Screen Images

Full screen images act as an interruption, they stop the visitor and force them to take notice.  You may have already seen a full screen image on this website.  We use one on our main page here.

Full screen images make visitors take notice of your message and because of this they lead to a higher conversion rate.  Full screen video can also be used to achieve the same effect.

Split Screen Layouts

[split screen]

Split screen layouts allow the visitor to get where they want to quicker.  A split screen layout is good for a business that has more that one main service.  For example at WeeAre we mainly sell web design and SEO services, we did consider using a split screen layout on our index page, however we felt that in this instance a split screen did not fit into our design.

A split screen element on a website funnels your visitors to exactly where you want them, this can lead to an increase in conversions.

Make your CTA stand out

If you want your user to do something, then make that something stand out.  If your website is mostly black and white and you want your visitor to sign up to your email list then make your email list button a bright colour.  The brighter colour on the button is going to make your offer stand out because of this the button is going to receive more clicks and more email sign ups.

Aswel as making your call to action stand out you can always have it pinned to the screen.  You could have your call to action always stuck to the screen via the header, sidebar or even the footer.
On our website you can see that the header is always stuck to the top of the screen, this is more to do with us wanting the user to be able to navigate around the website as easily as possible, but we could replace the navigation button with a call to action if we wanted.

Having your call to action always on screen is going to make it easier for your visitors to be able to take the action you want at all times.

Single Column CTA

Another great way to increase conversions on your website is to have a single column CTA.    We use a single column CTA on this website as we want our visitors to contact us if they want us to work on their projects.

A single column CTA will make people stop and take notice, this helps to convert your visitors into customers.

Boosting conversion rates conclusion

Above are just a few methods that you could use on your own website to boost your conversion rates.  If you would like to see how we could help your business online check out our web design services or SEO services pages.

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