Everyone owns a website these
days, but most websites do not perform as good as they should. In this article we will look at web design
elements that can help boost conversions. If you want to learn more about boosting conversions check out web design wales for more info
Full Screen Images
Full screen images act as an
interruption, they stop the visitor and force them to take notice. You may have already seen a full screen image
on this website. We use one on our main
page here.
Full screen images make
visitors take notice of your message and because of this they lead to a higher
conversion rate. Full screen video can
also be used to achieve the same effect.
Split Screen Layouts
[split screen]
Split screen layouts allow
the visitor to get where they want to quicker.
A split screen layout is good for a business that has more that one main
service. For example at WeeAre we mainly
sell web design and SEO services, we did consider using a split screen layout
on our index page, however we felt that in this instance a split screen did not
fit into our design.
A split screen element on a
website funnels your visitors to exactly where you want them, this can lead to
an increase in conversions.
Make your CTA stand out
If you want your user to do
something, then make that something stand out.
If your website is mostly black and white and you want your visitor to
sign up to your email list then make your email list button a bright
colour. The brighter colour on the
button is going to make your offer stand out because of this the button is
going to receive more clicks and more email sign ups.
Aswel as making your call to
action stand out you can always have it pinned to the screen. You could have your call to action always
stuck to the screen via the header, sidebar or even the footer.
On our website you can see
that the header is always stuck to the top of the screen, this is more to do
with us wanting the user to be able to navigate around the website as easily as
possible, but we could replace the navigation button with a call to action if
we wanted.
Having your call to action
always on screen is going to make it easier for your visitors to be able to
take the action you want at all times.
Single Column CTA
Another great way to increase
conversions on your website is to have a single column CTA. We use a single column CTA on this website
as we want our visitors to contact us if they want us to work on their
projects.
A single column CTA will make
people stop and take notice, this helps to convert your visitors into customers.
Boosting conversion rates conclusion
Above are just a few methods
that you could use on your own website to boost your conversion rates. If you would like to see how we could help
your business online check out our web design services or SEO services pages.
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